Fractional CMO · Marketing Advisory · AI Guidance
Born in the trenches.
Built for the boardroom.
Senior marketing leadership and candid AI guidance for founder-led, multi-location, and PE-backed operators who need senior judgment without a full-time hire.
The Practice
Marketing leadership for businesses where the stakes are real.
Battleborn Advisory is a senior marketing practice for founder-led, multi-location, and PE-backed operators who need a CMO's judgment without the headcount commitment. Fractional CMO engagements, marketing audits, AI implementation strategy, pre-sale marketing readiness, and creative & brand audits — every engagement led personally by Christina Johnson.
Twenty-two years of marketing leadership. Eight years inside PE-backed and home services businesses. No handoffs to a junior team. No AI theater. The kind of senior judgment you'd get from a full-time hire, without the full-time commitment.
What We Do
Six services. All shaped by real receipts, not theory.
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01
Fractional CMO
Embedded senior marketing leadership on a defined engagement.
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02
Strategic Advisory
Standing advisor relationship for CEOs, founders, and PE operating partners.
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03
Pre-Sale Marketing Readiness
Pre-acquisition diagnostic for owners considering a sale or recap.
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04
Marketing Audit & Diagnostic
30-day examination of your marketing system with a 90-day action plan.
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05
AI Implementation Strategy
Practical AI roadmap for a marketing function that has to deliver.
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06
Creative & Brand Audit
Honest read on whether your creative is doing its job.
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The Founder
Christina Johnson.
Marketing operator.
Twenty-two years of marketing leadership across professional sports, agency, and executive in-house roles. Eight of those years inside PE-backed and home services businesses — scaling a multi-brand portfolio from one to six brands, directing $18M+ in national marketing investment across a 140+ location franchise system, integrating four post-acquisition marketing operations with measurable lift in every market, and building a custom AI dashboard that consolidated three CRMs into board-level executive reporting.
The guiding principle: the goal isn't to be the company using the most AI. It's to be the company using the right AI.
On Stage
Speaking on AI, attribution, and the marketing systems that actually work.
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2026
LeadsCon
Las Vegas, NV
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2026
Affiliate Summit East
New York, NY
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2026
Affiliate Summit West
Las Vegas, NV
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2025
LeadsCon Connect
Chicago, IL
Next Step